President-elect Donald Trump is now promoting a line of branded acoustic and electric guitars, some of which are autographed, he announced on Wednesday—marking the latest merchandise he’s sold or promoted, joining a series of NFT trading cards.
Key Facts
The “Trump Guitars” website lists four different Trump-branded guitars for sale: The “American Eagle Series,” the “Presidential Series,” the “Signature Edition” and “God Bless The USA.”
The “American Eagle Series” includes acoustic and electric guitars—with 1,000 of each available for purchase at $1,250 and $1,500, respectively—featuring an image of the American flag, a bald eagle and writing along the guitar’s neck that reads, “MAKE AMERICA GREAT AGAIN.”
Trump signed 275 “American Eagle” acoustic and electric guitars each that will be sold at $10,000 each.
The first 1,000 “Presidential Series” guitars will be numbered and sold for $2,000, while an unspecified number of “God Bless The USA” acoustic guitars are available for $1,000.
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Key Background
Other merchandise was released by Trump throughout his campaign, and the guitars are the latest products to debut, after he announced a series of watches valued up to $100,000 in September. He’s promoted $100 silver coins—priced much higher than the market value of silver—and 1,000 pairs of limited edition shoes, in addition to $60 Trump-branded Bibles, cologne, perfume and NFT cards. In December 2023, he offered a “Mugshot Edition” of digital trading cards featuring a bonus offer for a piece of Trump’s suit from his Fulton County, Georgia Mug shot and a dinner with Trump at Mar-a-Lago. His merchandise sales come amid several legal cases resulting in hundreds of millions of dollars of unpaid legal fees.
How Much Has Trump Made From His Merchandise?
Trump received the most from his NFTs, which netted him about $7.2 million in licensing fees, according to CBS News. The Trump-branded Bibles reportedly generated about $300,000 in sales, and his sneakers—valued at $399 each—sold out, generating at least $399,000. It’s not immediately clear how much was generated from Trump’s recent release of watches or silver coins.